114-1 消費者行為：顧客的心與思，我了解Consumer Behavior：Creating the customer’s royalty
課程摘要
The course aims to teach consumer behavior theory and principles. Eight units are provided: Introduction, Buyer characteristics (1), Buyer characteristics (2), Household decision making, Group, Culture, Communication and Consumer Behavior, Opinion Leaders and Diffusion of Innovations. After watching the online courses, quizzes are provided to understand students’ learning performance.
課程目標
The students can develop a clear understanding of consumer behavior by learning about relevant psychological and sociological theories. Moreover, learn how those theories can be applied to practical marketing strategies and decision-making.
授課教師
- 陳怡穆
開課時間
- 2025/9/1~2026/1/31
- 6小時 /14週