Marketing is one of the most misunderstood management areas today. It is often used interchangeably with shopping-related activities, but it encompasses a much broader realm than simply selling a product.
This introductory course covers the fundamentals of marketing management which is the process of creating, promoting, pricing and placing products to facilitate satisfying exchange relationships in a dynamic environment. In this course, students are expected to learn the terminology and conceptual marketing models in the simplest terms and pave the way for their path to marketing excellence. This course is designed for anyone with interest in marketing.
Basic concepts of marketing
• Marketing strategy and plan
• Positioning strategy
• Macro and microenvironment
• The marketing research process